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"Love" (registered as "Young In Love" and also known as "Young and In Love") is the lead single from Lana Del Rey's upcoming fourth major-label studio album, Lust for Life. It was co-written/produced by Del Rey, Rick Nowels, Emile Haynie, Benny Blanco and Kieron Menzies. On February 18, 2017, it was officially released worldwide.
Background and writingEdit
"Love" was registered under the title "Young In Love" during early January 2017. When Del Rey was asked about the song by a fan on January 28, 2017, she responded by saying, "You're gonna love it. I'm really excited". It serves as the first and lead single from Lust for Life.
On February 16, 2017, a five second snippet of the chorus of the song was leaked online. The next day, promotional posters advertising the music video for "Love", directed by Rich Lee, were found across Los Angeles. The video edit of the song leaked in its entirety the same day before any official announcement from Del Rey or her team. On February 18, the official version of the single was rush released worldwide on all music services. Later that day she uploaded the official audio on her personal YouTube channel. Two days later, the official music video for the song was released on Del Rey's Vevo channel.
During March of 2017, three snippets of demo stems from "Love" leaked online via an Instagram account. On March 28, 2017, a Snapchat filter for the song became available worldwide to promote the song.
In an interview with Courtney Love for Dazed magazine, Del Rey talked about writing the song and said: "I’m glad it’s the first thing out. It doesn’t sound that retro, but I was listening to a lot of Shangri-Las and wanted to go back to a bigger, more mid-tempo, single-y sound. The last 16 months, things were kind of crazy in the US, and in London when I was there. I was just feeling like I wanted a song that made me feel a little more positive when I sang it."
"Love" is a down-tempo rock influenced ballad running at four minutes and thirty-nine seconds with an approximate tempo of 99 beats per minute in the key of B♭ major. Lyrically, it describes how the nihilistic and hedonistic activities of the younger generation can make them "feel crazy" but reconciles this with the feeling of being in love. The track features syncopated drums, electric piano, synthesized strings and soundscaping that was a signature feature of the sound on Born to Die. The track was elongated slightly for the music video, featuring eight bars of instrumental introduction rather than four and a longer outro.
Commercial performance Edit
Upon its release, "Love" was an extremely successful single, commercially. In less than 24 hours, it rocketed to No. 1 on the Billboard + Twitter Trending 140 chart, and became trending on Twitter. The official audio and official music video both became the most trending video on YouTube upon being posted. Also, in less than 24 hours, the song became #1 on the iTunes charts in 15 countries, and in the top 10 in 60 countries. It peaked at #2 on the Worldwide iTunes Song Chart. It impacted contemporary hit radio in the United Kingdom on February 24, 2017.
Critical reception Edit
"Love" was met with a very positive reaction from many fans and critics upon release. About the song, Erica Russel of PopCrush stated "Lana returns to her shadowy, cinematic pop roots (a la 2012’s glistening Born to Die) to craft an enchanting mid-tempo ode to the hope of youth and young love." Jake Viswanath from V Magazine similarly commented that the song is "an uplifting ballad that’s more than reminiscent of the Born to Die era." Australian music source FasterLouder wrote "The song [...] is full ambient glam-pop madness and quite possibly Peak Lana Del Rey." During June, 2017, Billboard placed "Love" at number 46 on their list of the "50 Best Songs of 2017 So Far".
Live performances Edit
- Del Rey references "the things to come" in "The Blackest Day".
- The lyric "all dressed up" is found again in "Carmen", "All Smiles" and "Flipside".
Music video Edit
|Released||February 20, 2017|
|Location||Los Angeles, California|
|Vevo views||67+ Million views|
The official music video for "Love" was filmed in June and July 2016 and it was directed by Rich Lee. Various stills and clips taken from the video surfaced online during early February 2017, around the same time that official promotional posters for the music video were put up across Los Angeles. The music video was officially released to Del Rey's Vevo channel on February 20, 2017, after Del Rey did a quick livestream on Instagram announcing the music video. The video gained almost 4.5 million views in it's first 24 hours of being uploaded.
The video starts out as pure ’60s pastiche, with Del Rey in a white dress, with flowers in her hair — singing the song to a group of euphoric and telegenic young folks. But the video slowly reveals itself to be a sort of psychedelic vision, a moving ode to going swimming on strange planets and piloting a ’57 Chevy into the sun.
Behind the scenesEdit
Official versions Edit
- Single version — 4:39
- Radio edit — 3:52
- Music video version — 4:54
- Lana Del Rey — songwriting, production, vocals
- Rick Nowels — songwriting, production, keyboard, bass guitar, mellotron, vibraphone
- Emile Haynie — songwriting, production, mixing, drums, synthesizer
- Benny Blanco — songwriting, production, mixing, keyboard, drums
- Kieron Menzies — production, mixing, mastering
- Dean Reid — mastering, electric guitar
- Mike Bozzi — mastering
|Chart (2017)|| Peak|
|Austria (Ö3 Austria Top 40)||43|
|Belgium (Ultratip Flanders)||41|
|Belgium (Ultratip Wallonia)||9|
|Canada (Billboard Hot 100)||48|
|Czech Republic (Rádio Top 100)||18|
|Czech Republic (Singles Digitál Top 100)||25|
|Finland Download (Suomen virallinen latauslista)||7|
|Germany (Official German Charts)||68|
|Greece Digital Songs (Billboard)||3|
|Hungary (Single Top 40)||4|
|New Zealand Heatseekers (RMNZ)||3|
|Scotland (Official Charts Company)||16|
|Slovakia (Singles Digitál Top 100)||13|
|Switzerland (Schweizer Hitparade)||27|
|UK Singles (Official Charts Company)||41|
|US (Billboard Hot 100)||44|
|US Adult Alternative Songs (Billboard)||30|
|US Digital Song Sales (Billboard)||9|
|US Hot Rock Songs (Billboard)||2|
|US Rock Digital Song Sales (Billboard)||1|
|US Rock Streaming Songs (Billboard)||2|
- Buy/stream "Love"