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"Shades of Cool" is a song by Lana Del Rey. It was written by Del Rey and Rick Nowels, and produced by Dan Auerbach from Del Rey's second major-label studio album, Ultraviolence. It was released as the first promotional single from the album on May 26, 2014.
On May 23, 2014, various music streaming sites announced that "Shades of Cool" would be debuted on May 26 as the first promotional single from the album Ultraviolence. The artwork for the single was released alongside the news that it would be a promotional single.
The track is in F♯ major with a time signature of 6/8 and a tempo of approximately 49 beats per minute. Del Rey sings using the higher part of her register, a departure from most of her music since Born to Die.
- "Malibu" is also mentioned in "Backfire".
"Shades of Cool" had a modest reception, peaking 79 at US Billboard Hot 100. It reached 50 and 52 in Australia and Canada respectively. In Europe, the song reached number 3 in Greece, number 37 in France, number 19 in Hungary and number 40 in Belgium. On Sweden it peaked 43, in Italy 35, in Czech Republic 79, and in Spain 31.
"Shades of Cool" received general acclaim from music critics. Coplan of Consequence of Sound complimented the song for its "grace and sophistication". Saran Shetty of Slate called "Shades of Cool" "a beautiful, brooding return to form [for Del Rey]", and opined that the single would "fit perfectly" in a James Bond theme track. Likewise, Rolling Stone 's Calyn Ganz wrote that the track "would be perfect for a James Bond film directed by Quentin Tarantino." Lathan Ryan from PopMatters positively compared Del Rey's vocals on "Shades of Cool" to those of Cocteau Twins vocalist Elizabeth Fraser, observing that "Del Rey has never sounded better".
|Released||June 17, 2014|
|Location||Los Angeles, California|
|VEVO views||56+ Million views|
|Released||July 1, 2014|
|Location||Los Angeles, California|
On June 12, 2014, Del Rey posted a preview of the video on Instagram. The video was uploaded to YouTube and Vevo on June 17, 2014. The video was filmed in Los Angeles in May and stars celebrity tattoo artist Mark Mahoney who previously appeared in the music video for "West Coast". On July 1, 2014, music video director Jake Nava released a director's cut version of the video. The video was picked up by many online news sources, and includes extra shots of the pool and dancing scenes with Mahoney. The director's cut version is 5:42 long and contains most of the same shots in the officially released video.
The video opens with Mahoney looking at the camera as a scene of an LA street at night fades in. Del Rey starts singing over shots of Mahoney driving a car before she appears superimposed over various dark blue plants and flowers, with the colors on her distorted and blurring. During the chorus, the scene with Del Rey shows red fireworks and birds while Mahoney is shown with blue shooting stars.
In the second verse, Del Rey walks down a street of LA in the daytime and sees Mahoney getting into his car. He notices her but gets in anyway.
In the next scene Del Rey swims by Mahoney by the glass side of a swimming pool as Mahoney crosses himself. Del Rey is then seen dancing in a living room while Mahoney drinks. Del Rey eats a strawberry then drinks and smokes in the pool while in another scene she playfully hugs and dances with Mahoney. She gets out of the pool as the shot references Marilyn Monroe in Something's Got to Give.
The video ends with a shot of Mahoney pulling a happy Del Rey off the floor into an embrace in reverse.
Promotional photoshoot by Neil Krug
- Written by Lana Del Rey and Rick Nowels.
- Vocals by Lana Del Rey.
- Produced by Dan Auerbach.
- Engineered by Collin Dupuis.
- Mixed by Robert Orton at Hot Rocks Studios.
- Electric guitar by Dan Auerbach.
- Electric bass by Nick Movshon.
- Mellotron by Leon Michaels.
- Electric guitar by Kenny Vaughan.
- Omni-chord by Seth Kaufman.
- Electric guitar by Russ Pahl.
- Drums by Maximilian Weissenfeldt.
- Drum programming by Colin Dupuis.
- Mastered by John Davis at Metropolis Studios, London.
|Chart (2017)|| Peak|
|Belgium (Ultratop 50 Wallonia)||40|
|Canada (Canadian Hot 100)||52|
|Czech Republic (Singles Digitál Top 100)||79|
|Greece Digital Songs (Billboard)||3|
|Hungary (Single Top 40)||19|
|Switzerland (Schweizer Hitparade)||43|
|US Hot 100 (Billboard)||79|
- ↑ Coplan, Chris (May 25, 2014). "Listen to Lana Del Rey's New Song 'Shades of Cool'". Consequence of Sound. [Access date: March 15, 2017]
- ↑ Shetty, Sharan (May 26, 2014). "Lana Del Rey's New Song Is a Beautiful, Brooding Return to Form". Slate. [Access date: March 15, 2017]
- ↑ Ganz, Caryn (June 20, 2014). "Lana Del Rey - 'Ultraviolence' Album Review". Rolling Stone. [Access date: March 15, 2017]
- ↑ Lathan, Ryan (June, 2014). "Lana Del Rey: Ultraviolence". PopMatters. [Access date: March 15, 2017]
- ↑ (June 12, 2014). "Lana Del Rey on Instagram: 'Shades'". Instagram. [Access date: March 15, 2017]