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"National Anthem" (originally titled "I Want it All") is a song written by Lana Del Rey, Justin Parker, Penny Foster and The Nexus and produced by Emile Haynie and Jeff Bhasker. It served as the fifth single from Del Rey's first major-label studio album, Born to Die. It was officially released as a single on July 6, 2012.

Writing and inspiration[]

Lyrically, the track deals with a hedonistic and melodramatic love story with Del Rey commanding her lover to pledge allegiance to her. It is similar in themes to the unreleased track "Children of the Bad Revolution", and is possibly about J.

Composition[]

"National Anthem" has been described as an alternative hip hop or trip hop track. Del Rey's vocals on the track employ a rapping-like technique, similar to that in the Born to Die tracks, "Diet Mountain Dew" and "Off to the Races". The song opens with a strings section including firework sound effects before introducing more hip hop inspired beats. It is in the key of C minor with a tempo of 85 BPM. Del Rey's vocal range spans from G3 to Bb4. The song focuses on the spoken hook of "Money is the anthem of success." The verses rhyme scheme focuses on rhymes and half rhymes of "anthem" including "ransom", "standin'" and "landed". The song uses male background vocals of a spoken line from a live performance of "Mary Jane" by Rick James, also used in "Blue Jeans", "Dark Paradise", "Lolita" and "Without You". Two demos of the song exist, an album demo which features a gospel choir in the chorus, produced by Haynie, and a demo by production duo, The Nexus - which is notably more tailored towards the pop genre.

Some publishing websites like Harry Fox Agency[1] and ASCAP[2] are listing Penny Foster as a co-writer. A demo version of the song is registered on ASCAP and lists Justin Parker as a co-writer.[3]

Critical reception[]

NME praised certain elements of the track, saying: "As she sings of a relationship of a well-heeled man and a blank canvas woman, she invokes not only the dreamland of the monied classes (The Hamptons) and their could-be motto 'Money is the anthem of success' but also invokes the spectre of Vietnam with a reference to 'The Queen Of Saigon'."[4] The track was praised for having a: "laconic, anaesthetised vocal that conjures up images of her swigging from a bottle of Hendricks. There's a deep sadness underneath the sweeping string section and gangster hip-hop beats, but it's the chorus's fleeting glimpse of euphoria that'll keep you coming back."[5]

Charts[]

Chart (2012) Peak

position

Belgium (Ultratip Flanders)[6] 40
France (SNEP)[7] 152
UK Singles (Official Charts Company)[8] 92
US Hot Rock Songs (Billboard)[9] 37

Music videos[]

Homemade music video[]

Music video Information
Lana_Del_Rey_-_National_Anthem_(Original_Demo_Version)_HQ Released June 22, 2012 (leaked)
Length 3:31
Director Lana Del Rey
Producer Lana Del Rey
Filmed Unknown, 2011
Location The Wynn Encore, Las Vegas, Nevada
Vevo views N/A

Background and description[]

The original video was much in the style of Del Rey's other homemade clips such as "Lolita" and "On Our Way". It featured the album demo of the "National Anthem". It consisted of various film and TV clips such as shots of a Bugatti Veyron and of Elvis and Priscilla Presley's wedding. These shots are interspersed with Del Rey in the Las Vegas hotel, The Wynn, in a blue dress dancing and lipsyncing to the track. In the same setting Del Rey also wears a dark blue jacket. There are occasional clips of Del Rey in a dark wig with large sunglasses on. It is thought to have been recorded in 2011 and leaked in 2012.

Behind the scenes[]

Official music video[]

Music video Information
Lana_Del_Rey_-_National_Anthem Released June 27, 2012
Length 7:49
Director Anthony Mandler
Producer Lana Del Rey
Filmed May 25, 2012
Location Gould-Guggenheim Estate, New York
Vevo views 98+ Million views

Background and description[]

The official music video was premiered by Noisey on June 27, 2012,[10] and on September 5, 2012, it was posted to Del Rey's Vevo channel. The video was directed by Anthony Mandler in May of the same year. It features previous musical collaborator and rapper ASAP Rocky as her love interest, rather than Bradley Soileau who featured in her previous two videos.

The video begins with Del Rey portraying Marilyn Monroe singing "Happy Birthday, Mr. President" to Rocky, who portrays John F. Kennedy. After this introduction, Del Rey takes on the persona of Jacqueline Kennedy, and the video adopts a home-movie style depicting the Kennedy's life. The clip ends with a re-enactment of JFK's assassination as Del Rey reads a multi-layered narrative treatment exploring Jacqueline Kennedy's love for her husband. On the death scene, Mandler explained "What you're used to seeing with the Zapruder film, is this very kind of violent, destructive act; I didn't want to go anywhere near that. It was never about re-creating a death scene, it was always about the person sitting next to him." Mandler and Del Rey intended for the video to be about loss and destruction rather than accurately interpreting history.

The treatment for the video was written by Del Rey with ASAP Rocky in mind. Del Rey described the video saying "definitely the most beautiful thing I've ever done." It was met with generally favorable reviews and was nominated at the 2012 UK Music Video Awards for Best Pop Video - International and Best Styling in a Video. In 2018, the video placed #51 on Rolling Stone's '100 Greatest Music Videos of the 21st Century' list, adding "All of Lana Del Rey’s music videos are cinematic -- it’s kind of her thing -- but “National Anthem” has a movie-quality plot to boot."[11]

On-set photoshoot by Naomi Shon and Chuck Grant[]

Behind the scenes[]

Accolades[]

Year Awards ceremony Award Results Ref.
2012 UK Music Video Awards Best Pop Video - International Nominated [12]
Best Styling in a Video Nominated
2013 Xbox Entertainment Awards Best Music Video Nominated [13]
MTV Video Music Awards Best Art Direction Nominated [14]

Cross-references[]

  • A mention about a lover putting their hands on Del Rey is also found in "Burning Desire", "Oooh Baby" and "You & Me".
  • A party dress is also mentioned in "Cruel World" and "Hundred Dollar Bill".
  • Del Rey also sings about her lover's pants being off in "Oooh Baby".
  • Del Rey mentions singing the national anthem in "Mermaid Motel".
  • Diamonds are mentioned in several of Del Rey songs, such as "Body Electric", "Fake Diamond", "Fine China", "Last Girl on Earth", "Money Power Glory", "Venice Bitch" and "Young and Beautiful", among several others.
  • "The Hamptons" is an exclusive and expensive area of Long Island for rich families. It is speculated this place was where John F. Kennedy would take Marilyn Monroe when they had an affair.
  • The use of red, white and blue is also present in "Axl Rose Husband" and "Scarface".
  • The lyric "Heaven's in your eyes" may be inspired by the line "Heaven in her eye" from John Milton's poem "Paradise Lost", which was also used in Del Rey's short film Tropico. The line also appears in "Starry Eyed".
  • The lyric "Queen of Saigon" is also used in "Live or Die" and "West Coast".
  • The lyric "Standing ovation" used in the "I Want It All" demo is also used in the demo of "Freak".
  • The lyric "Take your body downtown" is also used in "Video Games".
  • The lyric "want the things that love can't buy" in the "I Want It All" demo may be a reference to the lyric "tell me that you want the kind of thing that money just can't buy" from the song "Can't Buy Me Love" by The Beatles.
  • The lyric "Wind in my hair" is also used in "Burning Desire" and "The Blackest Day".

Official versions[]

Multiple versions of the song exist including the album version, the video version, and various demos. An edited version was released as promo in Europe and is based on the album version. "National Anthem (Demo 1)" leaked on November 6, 2011, preceding the song's official release on Born to Die. "National Anthem (Demo 2)" leaked on June 9, 2012.

The song was also previously titled "I Want it All" in 2010. Three demos of the song exist under this name. The second demo of "I Want it All" leaked in full on April 17, 2017, followed by the original file leaking in .wav format on December 23, 2023. The first demo of "I Want it All" leaked on January 31, 2020. A third demo of "I Want it All" has yet to leak. All versions of this demo were produced by The Nexus.

  • Album version — 3:51
    • Instrumental version — 3:50
  • Radio edit — 3:39
  • Edit — 3:27
  • Music video version (with monologue and introduction) — 7:49
  • "I Want it All" demo version 1 — 3:48
  • "I Want it All" demo version 2 — 3:46
  • "I Want it All" demo version 3 — Unknown
  • Demo version 1 (or "The Nexus Demo") — 3:32
  • Demo version 2 — 3:24
  • Paradise Tour version — 4:42

Lyrics[]

Album version[]

Money is the anthem of success
So before we go out, what's your address?

I'm your national anthem, God, you're so handsome
Take me to the Hampton's, Bugatti Veyron
He loves to romance 'em, reckless abandon
Holdin' me for ransom, upper echelon
He says to be cool, but I don't know how yet
Wind in my hair, hand on the back of my neck
I said, "Can we party later on?"
He said, "Yes, yes, yes"

Tell me I'm your national anthem
(Booyah, baby, bow down, making me so wow now)
Tell me I'm your national anthem
(Sugar, sugar, how now, take your body downtown)
Red, white, blue's in the sky
Summer's in the air, and baby, Heaven's in your eyes
I'm your national anthem

Money is the reason we exist
Everybody knows it, it's a fact
Kiss, kiss

I sing the national anthem while I'm standin' over your body
Hold you like a python
And you can't keep your hands off me or your pants on
See what you've done to me, King of Chevron?
He said to be cool, but I'm already coolest
I said to get real, don't you know who you're dealing with?
Umm, do you think you'll buy me lots of diamonds?

Tell me I'm your national anthem
(Booyah, baby, bow down, making me so wow now)
Tell me I'm your national anthem
(Sugar, sugar, how now, take your body downtown)
Red, white, blue's in the sky
Summer's in the air, and baby, Heaven's in your eyes
I'm your national anthem

It's a love story for the new age, for the sixth page
We're on a quick, sick rampage
Wining and dining, drinking and driving
Excessive buying, overdose and dying
On our drugs and our love and our dreams and our rage
Blurring the lines between real and the fake
Dark and lonely, I need somebody to hold me
He will do very well, I can tell, I can tell
Keep me safe, in his Bell Tower Hotel

Money is the anthem of success
So put on mascara and your party dress

I'm your national anthem, boy, put your hands up
Give me a standing ovation
Boy, you have landed, babe, in the land of
Sweetness and danger, Queen of Saigon

Tell me I'm your national anthem
(Booyah, baby, bow down, making me so wow now)
Tell me I'm your national anthem
(Sugar, sugar, how now, take your body downtown)
Red, white, blue's in the sky
Summer's in the air, and baby, Heaven's in your eyes
I'm your national anthem

Money is the anthem
God, you're so handsome
Money is the anthem, of success

Money is the anthem
God, you're so handsome
Money is the anthem, of success

Money is the anthem
God, you're so handsome
Money is the anthem, of success

Money is the anthem
God, you're so handsome
Money is the anthem, of success

Demo version 1 ("The Nexus" demo)[]

Money is the anthem of success
So before we go out, what's your address?

I'm your national anthem, God, you're so handsome
Take me to the Hampton's, Bugatti Veyron
He loves to romance 'em, reckless abandon
Holdin' me for ransom, upper echelon
He says to be cool, but I don't know how yet
Wind in my hair, hand on the back of my neck
I said, "Can we party later on?"
He said, "Yes, yes, yes"

Tell me I'm your national anthem
(Booyah, baby, bow down, making me so wow now)
Tell me I'm your national anthem
(Sugar, sugar, how now, take your body downtown)
Red, white, blue's in the sky
Summer's in the air, and baby, Heaven's in your eyes
I'm your national anthem

Money is the reason we exist
Everybody knows it, it's a fact
Kiss, kiss

I sing the national anthem while I'm standing over your body
Hold you like a python
And you can't keep your hands off me or your pants on
See what you've done to me, King of Chevron?
You said to be cool, but I'm already coolest
I said to get real, don't you know who you're dealing with?
Umm, do you think you'll buy me lots of diamonds?
(Yes, of course I will, my darling)

Tell me I'm your national anthem
(Booyah, baby, bow down, making me so wow now)
Tell me I'm your national anthem
(Sugar, sugar, how now, take your body downtown)
Red, white, blue's in the sky
Summer's in the air, and baby, Heaven's in your eyes
I'm your national anthem

It's a love story for the new age, for the sixth page
We're on a quick sick rampage
Wining and dining, drinking and driving
Excessive buying, overdose and dying
On our drugs and our love and our dreams and our rage
Blurring the lines between real and the fake
Dark and lonely, I need somebody to hold me
He will do very well, I can tell, I can tell
Keep me safe in his Bell Tower Hotel

Money is the anthem of success
So put on mascara and your party dress

I'm your national anthem, boy, put your hands up
Give me a standing ovation
Boy, you have landed, babe in the land of
Sweetness and danger, Queen of Saigon

Tell me I'm your national anthem
(Booyah, baby, bow down, making me so wow now)
Tell me I'm your national anthem
(Sugar, sugar, how now, take your body downtown)
Red, white, blue's in the sky
Summer's in the air, and baby, Heaven's in your eyes
I'm your national anthem

Money is the anthem
God, you're so handsome
Money is the anthem of success

Money is the anthem
God, you're so handsome
Money is the anthem of success

Money is the anthem
God, you're so handsome
Money is the anthem of success

Money is the anthem
God, you're so handsome
Money is the anthem of success

Demo version 2[]

Money is the anthem of success
So before we go out, what's your address?

I'm your national anthem, God, you're so handsome
Take me to the Hampton's, Bugatti Veyron
He loves to romance 'em, reckless abandon
Holdin' me for ransom, upper echelon
He says to be cool, but I don't know how yet
Wind in my hair, hand on the back of my neck
I said, "Can we party later on?"
He said, "Yes, yes, yes"

Tell me I'm your national anthem
(Booyah, baby, bow down, making me so wow now)
Tell me I'm your national anthem
(Sugar, sugar, how now, take your body downtown)
Red, white, blue's in the sky
Summer's in the air, and baby, Heaven's in your eyes
I'm your national anthem

Money is the reason we exist
Everybody knows it, it's a fact
Kiss, kiss

I sing the national anthem while I'm standing over your body
Hold you like a python
And you can't keep your hands off me or your pants on
See what you've done to me? King of Chevron
You said to be cool but I'm already coolest
I said to get real, don't you know who you're dealing with?
Umm, do you think you'll buy me lots of diamonds?
(Yes, of course I will, my darling)

Tell me I'm your national anthem
(Booyah, baby, bow down, making me so wow now)
Tell me I'm your national anthem
(Sugar, sugar, how now, take your body downtown)
Red, white, blue's in the sky
Summer's in the air, and baby, Heaven's in your eyes
I'm your national anthem

It's a love story for the new age, for the sixth page
We're on a quick sick rampage
Wining and dining, drinking and driving
Excessive buying, overdose and dying
On our drugs and our love and our dreams and our rage
Blurring the lines between real and the fake
Dark and lonely, I need somebody to hold me
He will do very well, I can tell, I can tell
Keep me safe in his Bell Tower Hotel

Money is the anthem of success
So put on mascara and your party dress

I'm your national anthem, boy, put your hands up
Give me a standing ovation
Boy, you have landed, babe in the land of
Sweetness and danger, Queen of Saigon

Tell me I'm your national anthem
(Booyah, baby, bow down, making me so wow now)
Tell me I'm your national anthem
(Sugar, sugar, how now, take your body downtown)
Red, white, blue's in the sky
Summer's in the air, and baby, Heaven's in your eyes
I'm your national anthem

Money is the anthem
God, you're so handsome
Money is the anthem of success

Money is the anthem
God, you're so handsome
Money is the anthem of success

Money is the anthem
God, you're so handsome
Money is the anthem of success

Money is the anthem
God, you're so handsome
Money is the anthem of success

"I Want it All" demo versions 1 & 2[]

Money is the anthem of success
So before we go out, what's your address?

I'm your national anthem, God, you're so handsome
Take me to the Hampton's, Bugatti Veyron
He loves to romance 'em, reckless abandon
Holdin' me for ransom, upper echelon
He says to be cool, but I don't know how yet
Wind in my hair, hand on the back of my neck
I said, "Can we party later on?"
He said, "Yes, yes, yes"
(Of course we can, my darling)

And I want it all
I want the rings and bling and the sweets that I like
Yeah, I want it all from you
I wanna sing, wanna swing on the stage and shine
Said I want it all
I want my dreams, want the things that love can't buy
Yeah, I want it all from you
Bye-bye, baby, bye-bye-bye

Money is the reason we exist
Everybody knows it, it's a fact
Kiss, kiss

I sing the national anthem while I am standing over your body
Hold you like a python
And you can't keep your hands off me or your pants on
See what you done to me? King of Chevron
He says to be cool, but I'm already coolest
I said to get real, don't you know who you're dealing with?
Umm, do you think you'll buy me lots of diamonds?
(Yes, of course I will, my darling)

And I want it all
I want the rings and bling and the sweets that I like
Yeah, I want it all from you
I wanna sing, wanna swing on the stage and shine
Said I want it all
I want my dreams, want the things that love can't buy
Yeah, I want it all from you
Bye-bye, baby, bye-bye-bye

It's a love story for the new age, for the sixth page
We're on a quick sick rampage
Wining and dining, drinking and driving
Excessive buying, overdose and dying
On our drugs and our love and our dreams and our rage
Blurring the lines between real and the fake
Dark and lonely, I need somebody to hold me
He will do very well, I can tell, I can tell
Keep me safe in his Bell Tower Hotel

Money is the anthem of success
So put on mascara and your party dress

I'm the national anthem, boy, put your hands up
Give me a standing ovation
Boy, you have landed, babe, in the land of
Sweetness and danger, Queen of Saigon

He says to be cool and I know he means it
He's loving my look and I'm loving all his strategic ways
I said, "Do you think you'll kill for me one day?"
(Yes, of course I will, my darling)

And I want it all
I want the rings and bling and the sweets that I like
Yeah, I want it all from you
I wanna sing, wanna swing on the stage and shine
Said I want it all
I want my dreams, want the things that love can't buy
Yeah, I want it all from you
Bye-bye, baby, bye-bye-bye

Money is the anthem
God, you're so handsome
Money is the anthem of success

Money is the anthem
God, you're so handsome
Money is the anthem of success

I'm your national anthem
National anthem
I'm your national anthem
National anthem

Commercial release[]

"National Anthem" was released as a digital EP in Ireland on July 6, 2012, and in the UK on July 8, 2012. On July 9, 2012, it was released as a 7" picture disc vinyl in the UK. It charted at 37 on Billboard's US Rock Songs chart, 40 on Belgium's Ultratip Flanders chart, 92 on the United Kingdom's Official Chart Company chart and 152 on France's SNEP chart.

Physical releases[]

United Kingdom (3710053)

(45RPM)

NA Vinyl Label: Polydor
Format: 7" picture disc vinyl in plastic sleeve
Released: 9 July 2012
Barcode: 00602537100538
Photography: Naomi Shon
Design: Unknown
# Name Time
1. "National Anthem"   3:51
2. "National Anthem" (Breton Labs Remix) 5:23

Digital releases[]

National Anthem (Remixes) - EP
NA itunes Label: Polydor
Format: Digital
Released: 6 July 2012
Barcode: None
Photography: Naomi Shon
Design: Unknown
# Name Time
1. "National Anthem"   3:50
2. "National Anthem" (Fred Falke Remix Edit) 3:46
3. "National Anthem" (Tensnake Remix) 3:43
4. "National Anthem" (Afterlife Remix) 3:58

Official remixes[]

  • Afterlife Remix — 3:48
  • bretonLABS Remix — 4:04
  • Burns' SFTCR Remix — 4:00
  • Das Racist Remix — 3:51
  • DC Breaks Remix — 4:07
  • Fred Falke Remix Edit — 3:46
  • Seasfire Remix — 4:29
  • Sega Bodega Remix — 5:01
  • Sunless 97' Remix (money is the anthem / neck - up refix) — 3:09
  • Tensnake Remix — 3:43
  • Todd Terry Dub Remix — 5:07
  • Todd Terry Radio Remix — 3:50

Promotional releases[]

National Anthem CD by Polydor and Interscope Records in UK[]

National Anthem 7" Picture Vinyl by Polydor in UK & Europe[]

National Anthem CD by Polydor in Europe[]

Credits[]

Personnel
  • Lana Del Rey — vocals, songwriting
  • Justin Parker — songwriting
  • The Nexus — songwriting, vocal production
  • Emile Haynie — production, drums, keyboards
  • Jeff Bhasker — production assistance, additional keyboards, guitar
  • Dan Heath — strings arrangement, strings conductor
  • James Bauer-Mein, David Sneddon, Emilie Bauer-Mein — backing vocals
  • Larry Gold — strings arrangement, strings conductor
  • Steve Tirpak — strings assistance
  • Manny Marroquin — mixing
  • Erik Madrid and Chris Galland — mixing assistance
  • John Davis — mastering
Technical
  • Published by BMG Chrysalis / EMI
  • Mastered at Metropolis Mastering, London, United Kingdom

References[]

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