Late Summer 2012
It was announced on August 22, 2012 that Lana Del Rey would be the face of the Jaguar F-Type sports car.
"The allure of Jaguar is in large part due to its dualits - a unigue blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements."
- Adrian Hallmark, Jaguar's Global Brand Director
Lana Del Rey was photographed on September 26, 2012 to promote the car globally after a performance of Video Games at the official launch of the F-Type at the Musee Rodin in Paris, France. A commercial was also shot featuring the promotional single Burning Desire.