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Jaguar Cars, known simply as Jaguar, is a British luxury and sports car manufacturer. It is headquartered in Whitley, Coventry, England.

Late Summer 2012

It was announced on August 22, 2012 that Lana Del Rey would be the face of the Jaguar F-Type sports car.

"The allure of Jaguar is in large part due to its dualits - a unigue blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements."

- Adrian Hallmark, Jaguar's Global Brand Director

Lana Del Rey was photographed on September 26, 2012 to promote the car globally after a performance of Video Games at the official launch of the F-Type at the Musee Rodin in Paris, France. A commercial was also shot featuring the promotional single Burning Desire.

Launch shoot (September 26, 2012)


The all-new F-TYPE has arrived02:15

The all-new F-TYPE has arrived

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