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Background and release
A snippet of the track, which Del Rey had previously described as "very sexy", debuted on September 8, 2015 alongside snippets of "Terrence Loves You", "Music to Watch Boys To" and "High By the Beach", on the pre-release album sampler.
The song was generally acclaimed by music contemporary critics. DigitalSpy's Amy Davidson stated that Del Rey "dance[s] in slow motion with you before leaning in to convincingly whisper the argument towards being "a freak like me too" in your ear." Jessica Hopper of Pitchfork stated that Del Rey branched away from the normal "pop music style" that she is known for and had begun to include California girl-lyrics into some of the songs off the album include "Freak", "High By the Beach", and "Art Deco". Hopper later went on to praise the switch in lyrical styling which is sampled in the song.
|Released||February 9, 2016|
|Director||Lana Del Rey|
|Producer||Justin Benoliel & NABIL|
|Location||Los Angeles, California|
|VEVO views||21+ Million Views|
On January 25, 2016, Del Rey confirmed on social media that a music video to accompany "Freak" would be coming soon, later announcing that video would premiere on February 9, 2016. According to Del Rey, the video would star the girls featured in "Music to Watch Boys To" and singer-songwriter Father John Misty. The music video was filmed around June 2014, originally for "Ultraviolence" and clips from it were featured in The Honeymoon Sampler which was released onto YouTube on September 8, 2015. The video features clips of multiple girls, including Del Rey, wearing all white attire and falling down simultaneously in slow motion and later on dancing, Del Rey holding a man's hand to her neck while wearing a wedding ring, slow motion clips of her drinking a red beverage out of a plastic cup, and close-up shots of Del Rey looking mysteriously in the distance towards the end. The video's preview along with the rest of the sampler feature a vintage look with a blue and red tint, similar to the filters used in her early videos for songs such as "Summertime Sadness" and "National Anthem".
The video opens with a clip of the Earth revolving and "Lana Del Rey" alongside the title of the song super imposed in a yellow font before transitioning into a scene of Father John Misty and Del Rey walking through a rocky desert landscape as the song begins. The next scene shows Del Rey listening to Misty playing the guitar as she drinks Kool-Aid from a plastic cup before placing a tab of acid on his tongue. As the chorus starts, an overexposed pink and red filter fills the screen as Misty is surrounded by a group of women in white. Del Rey sits in front of him smiling and drinking. The scene suddenly transitions at the start of the second verse to Del Rey in a dark cabin at night. This scene is interpolated with clips of Father John Misty pacing and shouting in the desert. Del Rey places the needle of a record player on a vinyl and looks around the cabin. She walks over to a pond and puts her hand in, transitioning back to Misty on acid surrounded by women. The bridge moves back to Del Rey and Misty walking around the desert landscape, she gives him another tab of acid and shortly after a filtered shot of Del Rey lying back reaching for the Kool-Aid comes into view. A close up shot sees Del Rey pouring the Kool-Aid into her mouth then wiping the excess off her lips. The final scene during the song shows Del Rey and Father John Misty dancing in fog in all white before he bends her over his arm and kisses her. The video then transitions into clips of Del Rey, Father John Misty, Chuck Grant and the girls from The Honeymoon Sampler and "Music to Watch Boys To" who featured earlier in the film in a swimming pool as Claude Debussy's "Clair de Lune" plays.
Del Rey announced through social media that the video would premiere on February 9, 2016, at The Wiltern theater in Los Angeles, California. It was released on VEVO a few hours after the event. The tickets for the show were sold out in 15 minutes. The theater has a capacity of 1,850 persons.
Critics responded positively to the video, with Alex Young of Consequence of Sound describing it as a "compelling, sultry visual" and Nolan Feeney of Time suggesting that the "extravagant" film could be one of the best music videos of 2016.
Promotional image for video
Photoshoot by Neil Krug (June, 2014)
Behind the scenes
|Celebuzz||The 24 Best Music Videos of 2016 So Far||-|
|BreatheHeavy||Top 20 Music Videos of 2016||18|
- "Like an endless summer" is a reference to the title of the Endless Summer Tour.
- "Come to California" is a similar to the line "Come on down to Florida" from "Florida Kilos".
- "All you need" is a line from "Peace".
- "Sun reflecting in your eyes/like an easy rider" is a reference to the "Angels Forever, Forever Angels" lyric "Is the sun in your eyes easy rider?". The lyric is also similar to the lyrics "sun reflecting in your eyes" and "death reflecting in his eyes" from "Bentley". In addition, the lyric is similar to the lyric "there are violets in your eyes" from "Honeymoon".
- The phrase "It's like I told you" also appears in "Born to Die".
- ↑ http://www.digitalspy.com/music/album-reviews/review/a669045/lana-del-reys-honeymoon-album-a-track-by-track-first-listen-review/
- ↑ http://pitchfork.com/reviews/albums/21033-honeymoon/
- ↑ https://www.instagram.com/p/BA-DsTdFnq5/?taken-by=lanadelrey
- ↑ https://twitter.com/LanaDelRey/status/691667481111343104
- ↑ https://www.instagram.com/p/BBYWMaZFnoP/?taken-by=lanadelrey
- ↑ https://twitter.com/LanaDelRey/status/695367323310379010
- ↑ "Lana Del Rey - Honeymoon Sampler". YouTube. 2015-09-08. https://www.youtube.com/watch?v=O2VBFxt4zOM. Retrieved 2015-12-30.
- ↑ https://www.facebook.com/lanadelrey/photos/a.185862164789575.43908.117713628271096/1070157753026674/?type=3
- ↑ http://tiny.cc/644u8x
- ↑ Young, Alex (2016) Lana Del Rey premieres video for “FREAK” starring Father John Misty. Consequence of Sound. [Access Date: February 10, 2016]
- ↑ Feeney, Nolan (2016) Watch Lana Del Rey’s Trippy ‘Freak’ Video Starring Father John Misty. Time. [Access Date: February 10, 2016]
- ↑ http://www.celebuzz.com/2016-04-01/24-best-music-videos-of-2016-beyonce-grimes-rihanna/
- ↑ http://www.breatheheavy.com/breatheheavys-top-20-music-videos-of-2016/